kpi data:
Array
(
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    [entity_id] => MISS
    [business_type] => search
    [product] => +
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    [page] => fullSearch
    [brand] => FCU
    [session_id] => c2IMtWnuc1fvPrqiN8iQR6QBI8twmrWJ1k218rSUalI
    [users_id] => 
    [users_category] => A
    [portal] => IE
    [referer] => www.voltimum.ie
)