Trade Counter of the Future infrographic (2026)

Schneider Electric

Trade Counter of the Future infrographic (2026)

Published: 4 June 2026 · Category: Technical documents

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The Trade Counter of the Future Exploring the shift from traditional in-person trade counters to blended, multichannel experiences for the electrical installation industry. Today, trade counters are the top choice for trade customers buying electrical products, handling 41% of purchases. But the purchase journey is changing. 34% 25% Online (website, app) Traditional (phone, email, fax, sales rep) Average percentage share of purchases 41% At the counter Multichannel on the rise 3 in 4 customers expect to use online approaches for ordering and quoting more in the next five years. The generational divide While almost three quarters expect to use online approaches more, not all age groups anticipate the same rate of change. Generation Z and Millennials (ages 25-34) 84% Generation X (ages 55+) Expect to use online approaches more Nearly half expect no change or less use in online approaches 44% Online advantages: evolving standards More than half of trade customers now generally expect the same speed and convenience from their suppliers as they get from consumer brands. 56% Choose online ordering because it saves valuable working time. 54% 53% Value convenient delivery direct to home or job site. Prefer channels offering quick, reliable, on-time delivery services. Why trade counters will matter: knowledge, demonstrations and education NEW! s rate taff as 71% r e m o ust le s of c geab tant when d e l know ely impor unter. m o e c r t e ex trad a g n i t visi NEW! 66% like to visit...