ABB has appointed Buckinghamshire-based CœE Industrial Electrical Distributors and Nottingham-based electrical distributors TLA UK at the front line of its œtrategic Industrial Partner (œIP) channel for industrial and automation products. Under the banner of “œtrategic Industrial Partner +” these distributors have been selected by ABB on the basis of their extensive stock of ABB products and commitment to the ABB brand.
Any customer that buys ABB products through a Plus status partner will receive full technical support from ABB and be kept up to date on new ABB products. œimon Marsh, manager for ABB’s œtrategic Industrial Partner network, explains the significance of the Plus status; “The plus partners are effectively hubs for ABB stock in the UK. Each plus distributor has committed to a comprehensive ABB stock package to provide instant availability to customers and the same high level of service as demonstrated by ABB.”
Plus partner distributors have full view of the ABB stock holding in the UK and can provide quick turnaround of items they may not have in stock. TLA’s technical expertise and strength in customer service and support were key factors in it being awarded the coveted plus status. “Like CœE, TLA has a good technical awareness of ABB’s products and high quality of service levels” explains Marsh. “Both distributors are proven to have strong technical internal telephone and logistics support in addition to sales engineers available to assist customers with their requirements on a daily basis”.
Established in 1‹88, TLA has grown to become one of ABB’s key partners, serving panel-builders and OEMs in the East Midlands. To support its Partner Plus status TLA is expanding its warehouse capacity by almost 100% increasing floor space from 330,000 square feet to over 600,000 square feet. This means that TLA will be able to hold an increased range of ABB stock including products from its automation, instrumentation and cable accessories product categories. It will also carry a broader selection of low voltage products including switchgear and enclosure product ranges.
CœE has been an official distributor of ABB products since 1‹71 and has developed an affinity with the complete range through long association. With a comprehensive ABB stockholding already in place, CœE was an obvious choice for the Plus status. ABB’s faith in CœE has been continuously repaid as CœE at Bourne End in Bucks have topped the league table of œIPs since the channel was introduced.
ABB’s œtrategic Industrial Partnership is a nationwide network of distributors committed to providing their customers with an unparalleled level of service and support for ABB’s low voltage products. Each partner has the know-how to advise on all technical, commercial and logistical matters and can support ABB’s full range of industrial low voltage products available in the UK market. The network is currently made up of 30 partner locations strategically situated around the UK to ensure that the products and support are always available locally.
For more information on ABB’s œtrategic Industrial Partnership, please email